Our philosophy

  • We will act in the best interests of you, our client
  • We are qualified professionals committed to developing beneficial and rewarding business relationships with you
  • We are dedicated to understanding your needs and helping you to achieve your financial and lifestyle goals
  • We will continue to safeguard our independence from undue influence of individual financial product providers, so you can benefit from financial advice that helps you achieve your lifestyle goals

Our investment planning philosophy

We believe we can maximise our client's investment success by adhering to these investment fundamentals:

  • Investment reward and risk are always linked
  • Diversification works to reduce portfolio volatility
  • Performance volatility is necessary to achieve higher returns
  • Investment markets are efficient
  • Fixed interest securities should only be used to reduce portfolio volatility
  • Discipline is essential to achieve financial goals

Our estate planning philosophy

When preparing an estate plan, JDFA will work to ensure:

  • Your assets pass to the appropriate people in an appropriate timeframe
  • The most tax effective solution is employed
  • Minimal emotional stress to the people involved

Our insurance planning philosophy

We believe you should:

  • Not risk more than you can afford to lose
  • Consider the likelihood of a gain versus a loss
  • Avoid risking a lot for a little
  • Insure the big risks and retain the small risks

Our tax planning philosophy

When it comes to tax, we believe it's best to:

  • Provide advice that balances legal risks with commercial reality
  • Plan your tax saving strategy in advance
  • Pay taxes in accordance with the law and rest easy

Our business advisory philosophy

  • Good business planning engenders greater business success
  • Cash flow and tax liabilities are key drivers for achieving long term survival
  • Finding and retaining experienced, passionate staff can make all the difference
  • Debt used wisely can enhance long term profitability
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